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Emmi signs Roger to new multi-year deal

21.07.2006 | Off Court

Emmi, Switzerland's leading milk processor, and Roger Federer, the world's No. 1 tennis player and reigning Wimbledon, US Open and Australian Open Champion, have agreed to a multi-year partnership. From July 2006, Federer will be the face of Emmi for the international marketing of innovative concepts such as the new performance drink LACTO TAB. The collaboration represents a continuation of the existing successful relationship between Emmi and the twice-crowned World Sportsman of the Year.


Emmi and Roger Federer are continuing their partnership that began in mid-2002 with Federer, who has since become Switzerland’s most successful sportsman of all time. The 24-year-old ATP (Association of Tennis Professionals) No. 1 will also work together with Emmi – Switzerland's leading producer of cheese and dairy products – at the international level as well. As the face of Emmi, he will partner the company in the international launch and marketing of innovative concepts. So far, the partnership has focused exclusively on Emmi's activities in the Swiss market.

"For me, the continuation of this partnership is proof of mutual trust. I look forward to carrying on working with such a dynamic Swiss company as Emmi," said Roger Federer on signing the new contract. "We are delighted to be able to work with the world's most successful Swiss sportsman, and what's more at the international level," enthused Walter Huber, CEO of the Emmi Group. The partnership between Roger Federer and Emmi is based on four years of loyalty and mutual goodwill, Emmi supported the current world No. 1 back before he reached the ATP's top ten.

Roger Federer's debut appearance in connection with the new agreement will be to support the launch of the performance drink LACTO TAB, a next-generation beverage and packaging concept available since the beginning of July 2006. The performance drink is based on milk serum and enriched with micronutrients such as Q10, as well as vitamins and minerals. The coenzyme Q10 plays an important role in the body's energy-generating process.

Against the backdrop of the step-by-step expansion of Emmi's international activities in Europe and North America, the partnership with world-famous personality Roger Federer is a major step towards increasing awareness of the Emmi brand and the company's innovative products in key markets such as the UK, Germany, France, Italy and the USA.




Ruth Stadelmann, Head of Group Communication, +41 41 227 28 42, ruth.stadelmann@emmi.ch




About Emmi

Lucerne-based dairy group Emmi is the leading Swiss company for cheese and fresh products. Innovations, gains in market share and acquisitions have contributed to several years of sustained growth both in Switzerland and in international markets. In 2005, Emmi posted operating income (sales) of CHF 2,027 million and employed a total of 2,765 people (full-time equivalents) in Switzerland, Europe and North America. For further information, please visit www.emmi.ch.



About Roger Federer

Born August 8, 1981, in Basel, Switzerland, Roger turned pro in 1998 and has set numerous records and established new standards for his sport ever since. The international superstar is not only celebrated for his victories, but also for his style and grace on and off the tennis court. Earlier this month, he won his fourth consecutive Wimbledon title, his eighth Grand Slam title. Last year, he became the first man in almost 70 years to win both Wimbledon and the US Open in consecutive years equalling a record set in 1937-1938. He won 11 tournaments in both 2004 and 2005, another record. So far in 2006, Federer has won six titles including the Australian Open and Wimbledon and now has won 39 career titles; second most among active players behind Agassi’s 60. He founded the Roger Federer Foundation in 2003 which currently focuses on helping disadvantaged children in his mother's home country of South Africa. In the spring of this year, he was named a Global Ambassador for UNICEF.

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21.07.2006 | 17:48
Good for you,Roger!
21.07.2006 | 17:08
you are the best roger!
21.07.2006 | 16:34
Roger, keep going!!!!! you re a sucessful man but we love you because you re a great human being, and this is very important
Gabriela Bs As
21.07.2006 | 16:09
Congratulations on the continuation of the deal. =)

Best wishes,

21.07.2006 | 16:05
I am sure that you wil be able to carry and step up to the responsibilities and expectations of all your sponsors. We hope that you will use all these connections and opportunity to continue to help the children of south africa and hopefully in the future
21.07.2006 | 15:52
South Africa loves you Roger. Thank you from everyone, incl. Nelson Mandela as he celebrates his 88th birthday.
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