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Roger a Gillette Champion

04.02.2007 | Off Court

Gillette today announced the launch of the new Gillette Champions program with the unveiling of Gillette’s newest brand ambassadors — three of the best-known, most widely respected and successful athletes competing today: Roger Federer, Tiger Woods and Thierry Henry.


The three ambassadors will be fully integrated into Gillette brand programs and will be leveraged through multi-faceted marketing initiatives, including global print and broadcast advertising, consumer promotions, point of sale materials, online and public relations in support of Gillette’s premium shaving products.  The Gillette Champions program is scheduled to roll out in over 150 markets in the first year, making this the largest current sports marketing initiative for the brand.


Consistent with the program values, these three ambassadors were selected not only for their sporting accomplishments, but also for their behaviour away from the game.  They are as much champions in their personal lives as they are in their sports.


Quote from Gillette Executive

Chip Bergh, President, Global Grooming, at Gillette, comments on the new program and athlete affiliation, “The Gillette name is synonymous with being the best.  These three athletes have proven they have what it takes to be a champion on the course, the court or the pitch.  They were chosen not only for their outstanding sporting performances, but also for their performance off the field, in their charitable actions, support of social causes or their reputations as icons of true sporting values.  That is what the Gillette Champions is all about.  Millions of men, women and children around the world look to these athletes, who raise their level of play and bring the game to a new level.  They set the standard in sports and style.”


Ranked No. 1 for three consecutive years, Roger Federer has dominated men’s professional tennis.  The champion holds 10 Grand Slam singles titles including four Wimbledon, three U.S. Open and three Australian Open titles and has been recognized as one of People magazine’s sexiest men alive.


Beyond his feats on the court, Federer serves as a UNICEF Goodwill Ambassador and in 2003 created the Roger Federer Foundation, which works with disadvantaged children in South Africa and promotes sport for young people.


Roger Federer provides his insight on the new program, “I’m honored to be considered with these other fine athletes.  In the world of sport, there are a number of elite athletes doing important things on and off the court.  As a new ambassador for the Gillette Champions program, I recognize the responsibility of encouraging us all — player and fans alike — to look and act like champions.”

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05.02.2007 | 05:11
ROGER! You are the Star in everywhere and every corner. Also love your clean cut shave.
love and kissesssss
05.02.2007 | 05:09
Hi Roger,
I'm glad this gave you and Tiger a chance to get together again. Have fun with this (and make money, of course).
I love what you are doing for tennis. Joseph Campbell said the world needs heroes. thanks for being one.
05.02.2007 | 04:49
Gosh...who can stop Roger Federer!!!

This is great..makes my shaving a bit inspiring hahahaha!!!

I like it when it says Roger is one of SEXIEST MEN ALIVE..exactly correct!!!!

Hail on Roger!!!
05.02.2007 | 04:49
Hey Rog
woow 2007 and ambassador of a new product.
Nice to see internatinal companies start to recognize you for who you are.
The best for this....

Buenos Aires
05.02.2007 | 04:46
Well done Roger..i look forward to using my Gillette Mach 3 Razor with you in mind.
05.02.2007 | 04:41
nice! go shave n bring smoothness to ur face n ur game Roger! hehe... take care!
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