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Roger a Gillette Champion

04.02.2007 | Off Court

Gillette today announced the launch of the new Gillette Champions program with the unveiling of Gillette’s newest brand ambassadors — three of the best-known, most widely respected and successful athletes competing today: Roger Federer, Tiger Woods and Thierry Henry.


The three ambassadors will be fully integrated into Gillette brand programs and will be leveraged through multi-faceted marketing initiatives, including global print and broadcast advertising, consumer promotions, point of sale materials, online and public relations in support of Gillette’s premium shaving products.  The Gillette Champions program is scheduled to roll out in over 150 markets in the first year, making this the largest current sports marketing initiative for the brand.


Consistent with the program values, these three ambassadors were selected not only for their sporting accomplishments, but also for their behaviour away from the game.  They are as much champions in their personal lives as they are in their sports.


Quote from Gillette Executive

Chip Bergh, President, Global Grooming, at Gillette, comments on the new program and athlete affiliation, “The Gillette name is synonymous with being the best.  These three athletes have proven they have what it takes to be a champion on the course, the court or the pitch.  They were chosen not only for their outstanding sporting performances, but also for their performance off the field, in their charitable actions, support of social causes or their reputations as icons of true sporting values.  That is what the Gillette Champions is all about.  Millions of men, women and children around the world look to these athletes, who raise their level of play and bring the game to a new level.  They set the standard in sports and style.”


Ranked No. 1 for three consecutive years, Roger Federer has dominated men’s professional tennis.  The champion holds 10 Grand Slam singles titles including four Wimbledon, three U.S. Open and three Australian Open titles and has been recognized as one of People magazine’s sexiest men alive.


Beyond his feats on the court, Federer serves as a UNICEF Goodwill Ambassador and in 2003 created the Roger Federer Foundation, which works with disadvantaged children in South Africa and promotes sport for young people.


Roger Federer provides his insight on the new program, “I’m honored to be considered with these other fine athletes.  In the world of sport, there are a number of elite athletes doing important things on and off the court.  As a new ambassador for the Gillette Champions program, I recognize the responsibility of encouraging us all — player and fans alike — to look and act like champions.”

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08.02.2007 | 13:06
Whoo, what amusing photo. Three champions needing a cleaning with Gilette. Wondering whether Roger uses the RF Cosmetics shaving cream...
07.02.2007 | 13:08
roger u r great ......... u look great in ur evry look may god bless u with great succes u rocks man
07.02.2007 | 11:45
Hey Roger
U add more beauty 2 this world!
Ur cool.Sexy Guy!!!!!! DAMN!!!
07.02.2007 | 08:55
wow i saw that in the papers................
07.02.2007 | 07:14
07.02.2007 | 05:34
Nice pick!!
Have a nice shave Champ, you deserve it!!
07.02.2007 | 03:13
This is good news for everyone but especially for Roger to raise his profile in the ever competitive US of A. You are truly one of the great and under appreciated in the States athletes. But this endorsement with Gillette and new friendship with Tiger c
07.02.2007 | 01:20
Gillete comment #3
You know, this whole thing sort of reminds me of the 60's TV commercial where Joe Namath is shaving and has quite a few ladies around him saying "Take it off, take it all off".
That was a big hit. Good ole Broadway Joe.
Bye and looki
07.02.2007 | 00:44
Hi again Roger,
Well, I was just dreaming that I was in London in a big bathtub with lots of bubbles using my Gillete Venus razor, and you were helping me shave those hard to reach spots. Thanks Champion.
I will never wax again.
06.02.2007 | 23:13
Hola friend!, you are brilliant!, you demonstrate that out of the field of tennis you are a great person, nice and that does not have problems of egoismo, since you share and leave yourself to want for all.. Today I buy myself a Gillete .. that good contr