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Roger a Gillette Champion

04.02.2007 | Off Court

Gillette today announced the launch of the new Gillette Champions program with the unveiling of Gillette’s newest brand ambassadors — three of the best-known, most widely respected and successful athletes competing today: Roger Federer, Tiger Woods and Thierry Henry.


The three ambassadors will be fully integrated into Gillette brand programs and will be leveraged through multi-faceted marketing initiatives, including global print and broadcast advertising, consumer promotions, point of sale materials, online and public relations in support of Gillette’s premium shaving products.  The Gillette Champions program is scheduled to roll out in over 150 markets in the first year, making this the largest current sports marketing initiative for the brand.


Consistent with the program values, these three ambassadors were selected not only for their sporting accomplishments, but also for their behaviour away from the game.  They are as much champions in their personal lives as they are in their sports.


Quote from Gillette Executive

Chip Bergh, President, Global Grooming, at Gillette, comments on the new program and athlete affiliation, “The Gillette name is synonymous with being the best.  These three athletes have proven they have what it takes to be a champion on the course, the court or the pitch.  They were chosen not only for their outstanding sporting performances, but also for their performance off the field, in their charitable actions, support of social causes or their reputations as icons of true sporting values.  That is what the Gillette Champions is all about.  Millions of men, women and children around the world look to these athletes, who raise their level of play and bring the game to a new level.  They set the standard in sports and style.”


Ranked No. 1 for three consecutive years, Roger Federer has dominated men’s professional tennis.  The champion holds 10 Grand Slam singles titles including four Wimbledon, three U.S. Open and three Australian Open titles and has been recognized as one of People magazine’s sexiest men alive.


Beyond his feats on the court, Federer serves as a UNICEF Goodwill Ambassador and in 2003 created the Roger Federer Foundation, which works with disadvantaged children in South Africa and promotes sport for young people.


Roger Federer provides his insight on the new program, “I’m honored to be considered with these other fine athletes.  In the world of sport, there are a number of elite athletes doing important things on and off the court.  As a new ambassador for the Gillette Champions program, I recognize the responsibility of encouraging us all — player and fans alike — to look and act like champions.”

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05.02.2007 | 15:40
Hi Roger,

Well i never thought we would see you shaving in front of us but it's good to see with Tiger and Thierry.

Like you said to be considered amongst the best athletes is a privilage and one iam sure you will grasp with both hands.

They cou
05.02.2007 | 15:36
Top athlete with substance, style and a big heart. Go Roger!

Wondering why FedEx has not been working with you. You have raised the profile of FedEx around the world. They owe you big time!

Lots of love!
05.02.2007 | 15:32
Congratulations Roger. I hope we get to see you in some fantastic commercials in the US !!!

You are cute !!!

PJVA (Tampa, FL)
05.02.2007 | 14:48
So CooL Roger
i love you
05.02.2007 | 14:10
Congrats on being chosen Rog.
sure you will live up to the expectations.
05.02.2007 | 14:08

So funny pictures :D
05.02.2007 | 13:32
OMG!!! the pic is soo soo adorable!!!!!
..well u alredy r d most handsum but now u'll b simply unbeatable in looks as well as tennis!!!

go roger!!!

all d best!!!

05.02.2007 | 13:30
Roger is so cute,he is the best ambassador of any worldwide popular brand.
05.02.2007 | 13:30
Have the intention
Be confident, think you can
Visualize success
Live by the words



like these great ahletes:

Roger, Tiger, Thierry.

Roger Federer always inspires us.
05.02.2007 | 13:06
You certainly look and act like a champion, Roger. Congratulations on the deal!