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MERCEDES-BENZ ANNOUNCES GLOBAL PARTNERSHIP WITH ROGER

27.05.2010 | Off Court

Mercedes-Benz today announced a multi platform global marketing partnership with the 16-time Grand Slam Champion and world’s number one tennis player, Roger Federer.

 

The multi year deal will cover the use of his image, personal appearances and product placement in a partnership that makes Roger Federer the latest Mercedes-Benz brand ambassador.

 

The agreement coincides with the start of the Mercedes-Benz sponsorship of the US Tennis Open Championship, beginning in August. Since the beginning of 2008, Federer has served as an ambassador for Mercedes-Benz China.

 

Mercedes-Benz has used tennis as a marketing platform for more than 15 years and this partnership looks to extend the brands visibility throughout the sport.

 

“I am delighted that we are adding Roger Federer to the Mercedes-Benz family of sports and celebrity ambassadors on a global level. When it comes to tennis, he is without doubt one of the greatest of all time and he truly has become a global icon..,” said Stephen Cannon, Vice President Marketing for Mercedes-Benz USA. “We are looking forward to working with Roger on a number of initiatives. Much like our own brand, Roger has an impressive and unrivalled history but the best is still yet to come,” he added.

 

About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes.

 

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US. More information on MBUSA and its products can be found at www.mbusa.com and www.mbsprinterusa.com.

 
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10/08/2010 | 03:16 AM
Roger, YOU are the Mercedes-Benz of tennis. It is nice that the Company is honoring you-you deserve it.
06/15/2010 | 06:47 AM
when i heard that you are the global ambassador for mercedes.i was sooooooooooo excited as me and my hubby both drive mers.
you are the best
06/04/2010 | 08:39 AM
My favorite brand!! Congrats to you Rog....hey if i go to my local dealer and mention your name will i get the Fed discount???? See you at Wimbleton!!!
06/03/2010 | 03:56 PM
??!???????!
06/03/2010 | 03:40 PM
Mercedes,Rolex, Coffee , Chocolat,
X-factor coach.
06/02/2010 | 10:59 AM
You should hire good coach; your service strength/speed, accuracy, returns and rallies should be upgraded to prepare for the Wimbledon. RS, just like M Jones might use steroids because his performance is abnormal at the French Open.
06/01/2010 | 01:16 PM
Roger it's really great to hear that you are the brand ambassador of Mercedes Benz and I'm really happy like your other loved ones and your family so just keep it up and do well and best of luck and play well and practice hard and please please do very we
05/31/2010 | 08:53 PM
Two great brands working together
Great Roger and congratulations!!
05/31/2010 | 02:56 PM
Oh wow! Roger you truly is unique..only the best products for the best player..Well done Roger...please play your best against Soderling as he is playing awesome and can be dangerous...gooo Roger goooo!!!!
05/31/2010 | 02:20 PM
wow.. sobra ka kagaling, samasan mu keng tututki mung laban kang soderling.. agyu me ing soderling basta't eme didinan pagkakataon maka break point keka.. gud lak
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