rogerfederer.com - Nationale Suisse and Roger – a dynamic partnership

Nationale Suisse and Roger – a dynamic partnership

Nationale Suisse launches an advertising campaign with charismatic tennis champion Roger Federer.

The national campaign will focus on communicating the core values of Nationale Suisse: personalised, successful and friendly - as well as publicise the new appearance of the brand. Nationale Suisse is proud to announce the cooperation with Swiss tennis star Roger Federer in order to reach these goals.

Roger Federer is the ideal partner for Nationale Suisse as he represents their corporate values like no other and is perceived a true ambassador. Furthermore, the holder of ten Grand-Slam titles is regarded an artist on court, perfectly fitting the claim “Making insurance an art” by Nationale Suisse.

The campaign is due to start this coming spring with a TV-spot, ads in magazines as well as further means of promotion.

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Nationale Suisse Insurance Group is active throughout Europe and ranks among the ten largest primary insurers in Switzerland. The Group has gross premiums of CHF 1.73 billion, 35% of which come from subsidiaries in Germany, France, Italy, Belgium and Spain. The headquarter of Nationale Suisse Insurance Company is in Basel.

Founded in 1883, Nationale Suisse can look back on almost 125 years of experience in the insurance business. A pure marine insurance company in its early years, today it is a broadly diversified multiline insurer focusing on both life and non-life insurance. Nationale Suisse is listed on the SWX Swiss Exchange (NATN). As of 30 June 2006, Nationale Suisse Group emloyeed 2037 people (full-time equivalent: 1908).

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(Main image: Ralph Jeitziner (member of the board of Nationale Suisse) and Roger Federer)