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Gillette Champions commercial

13.07.2007 | Off Court



Sports Superstars Encourage Men to Focus on ‘Today’


This week Gillette launched the first global advertisement featuring the Gillette Champions -- the world’s #1 ranked golfer, Tiger Woods; the world’s #1 ranked tennis player, Roger Federer; and FIFA World Cup winner, Thierry Henry.


The television commercial, titled “Today,” marks the first time the three global sports icons have appeared together in a commercial. The three athletes were officially presented as the Gillette Champions in Dubai earlier this year.


The creative concept behind the advertisement is, “Be your best today with Gillette.” Peter Clay, Vice President, Male Systems, Gillette explains: “The creative idea is meant to tap into a core truth that ALL men can relate to - no matter who you are and what you have done in the past…today is what matters. Your accomplishments, failures and past deeds mean nothing. Today is the day you need to prove yourself.  It’s what motivates and drives a champion, everyday.”


Filmed on location in Orlando, Florida and Rome, Italy, the commercial was directed by veteran director Michael Karbelnikoff, and will air in more than 100 countries around the world during the next year.


The commercial focuses on the importance of ‘today’ and features the three Gillette Champions talking about importance of being their best … every day, which always starts with a clean shave. In the commercial, all three Champions explain how important it is in their professional and personal lives to ‘Be Your Best Today’.  


The thirty second commercial, will begin to roll out this month in select markets.


Creative for the Gillette Champions commercial is handled by BBDO New York: Chief Creative Officer, David Lubars; Senior Copywriter, Al Merrin; Senior Art Director Richard Sabean; Senior Producer, Peter Feldman. The commercial was produced by HKM.





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08/16/2007 | 08:45 PM
u don really like that tiger woods do u?
08/13/2007 | 03:32 PM
I saw that commercial and thought you looked so handsome. I hope it was fun to make. I give you and your family and friends best wishes for the future.
08/06/2007 | 04:48 PM
I both love T.Henry & R.Federer I'm sure it'll be a nice commercial
08/05/2007 | 06:35 AM
I wish that I could see this add soon, in this picture you look handsome than other two.
Good luck
08/04/2007 | 11:33 PM
It was HILARIOUS!!!!!!!!!!!!!!!!!! You can be the best comedian actor of all time!!!!!!! And I thoght you were shy, i thoght too soon! It was awsome, NICE JOB!
08/04/2007 | 03:49 AM
you are a great star
08/03/2007 | 03:28 PM
WO!3 charming men
08/02/2007 | 06:51 PM
This made my day: Roger and Thierry are my favourite men of all time!
08/01/2007 | 09:27 PM
i love you federer
07/26/2007 | 07:56 AM
u e man roger!
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