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Roger and Jura: long-term partnership

15.09.2008 | Off Court

JURA extends co-operation with 13 Grand Slam Winner and Olympic Gold Medalist Roger Federer

 

Niederbuchsiten, 15. September 2008 – JURA, the Swiss innovation leader in automatic household coffee machines and Roger Federer, one of the greatest tennis players in history, have extended their partnership to the year 2016. Roger Federer becomes the long-term worldwide brand ambassador for the Swiss premium brand. Roger Federer has represented the Swiss brand JURA since August 2006.

 

Thanks to the cooperation with Roger Federer, JURA's brand awareness has grown worldwide. JURA General Manager Emanuel Probst says: "Roger Federer shares a lot of values with JURA: heritage, precision, hard work and a passion for excellence." Thanks to the 'Federer effect' JURA' sales have grown faster. "To have him as an ambassador helps us to open many doors and increases our brand awareness" says Probst. Federer is an important factor in the growth of the Swiss company. In 2007 JURA grew 18.2% to CHF 384 millions. In the last ten years, JURA has quintupled its revenues.

 

For Probst, Roger Federer is not only a great tennis player, but someone with a modest and downto-earth personality. He is a global star with none of the trappings of success. "Now that the battle for the number one position in tennis has taken on a new dimension, the interest surrounding Federer has actually increased. That adds even greater value to our brand" says Probst. Roger Federer is looking forward to the further cooperation: "Coffee specialities have become a global phenomenon. As an avid coffee drinker, I am very happy and excited to help JURA further develop its brand worldwide."

 

JURA Elektroapparate AG, a Swiss company with worldwide operations, leads the field in fully automatic home coffee machines. Founded in Niederbuchsiten, Solothurn in 1931, the company has 282 employees at home and 243 abroad working with its foreign distributors. JURA’s consolidated revenues in 2007 totalled CHF 384 million, 13.3% of which was generated in Switzerland and 86.7% by international markets.

 

 

Further information

JURA Elektroapparate AG

Media Office

CH-4626 Niederbuchsiten

Tel: 062/ 389 8340

Fax: 062/389 8335

mediainfo@jura.com

 
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Page 1 | 17
10/13/2008 | 09:07 AM
congratulation to you.YOU are good.
10/13/2008 | 09:07 AM
congratulation to you.YOU are good.
09/25/2008 | 04:30 PM
Roger, these ads are very clever and entertaining. You're the good-looking man for the job! Makes me almost want to start drinking coffee again! (I'm a confirmed tea drinker.) I love coffee ice cream.
Mikky
09/23/2008 | 08:20 AM
No surprise that Jura's sales have increased so much Roger is a global brand he has fans all over the world. Go Roger u r always the best.
09/23/2008 | 05:37 AM
Not mean to offend anyone, but I think to mention Roger as "Olympic Gold Medalist" alone, just misled the meaning ( against Nadal)and kind of not enough honored for his partner: Stan. I can't be proud of calling Roger that way.
09/23/2008 | 05:37 AM
Not mean to offend anyone, but I think to mention Roger as "Olympic Gold Medalist" alone, just misled the meaning ( against Nadal)and kind of not enough honored for his partner: Stan. I can't be proud of calling Roger that way.
09/23/2008 | 05:37 AM
Not mean to offend anyone, but I think to mention Roger as "Olympic Gold Medalist" alone, just misled the meaning ( against Nadal)and kind of not enough honored for his partner: Stan. I can't be proud of calling Roger that way.
09/22/2008 | 03:12 PM
congratulation Rogie=)
09/22/2008 | 11:47 AM
I HAVE TOLD IT BEFORE:
GOOD FOR THEM. THEY ARE VERY CLEVER.
I WISH YOU THE BEST WHILE DRINKING YOUR COFFEE BY JURA AUTOMATIC HOME COFFEE MACHINE

LOVE ALWAYS...
09/22/2008 | 01:40 AM
Go Roger!! You´re amazing, the best of the world you´ll be the 1 again
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