ROGER FEDERER NEWS

July 2, 2018, Tokyo, Japan, and London, UK

UNIQLO, the Japanese global apparel retailer, announces today a partnership with Roger Federer, the greatest tennis player of all-time and one of the world’s most influential and universally admired people, as its newest Global Brand Ambassador. The new partnership means that Mr. Federer will represent UNIQLO at all tennis tournaments throughout the year, starting with The Championships, Wimbledon 2018.

Commenting on the announcement, Tadashi Yanai, UNIQLO Founder and Chairman, President & CEO of Fast Retailing, said, “Mr. Federer is one of the greatest champions in history; my respect for him goes beyond sport. Our partnership will be about innovation on and off court. We share a goal of making positive change in the world, and I hope together we can bring the highest quality of life to the greatest number of people. UNIQLO will help Mr. Federer continue taking tennis to new places, while exploring innovations in a number of areas including technology and design with him.”

Mr. Federer said, “I am deeply committed to tennis and to winning championships. But like UNIQLO, I also have great love for life, culture and humanity. We share a strong passion to have a positive impact on the world around us and look forward to combining our creative endeavors.”

UNIQLO enters the partnership inspired by the past accomplishments of Mr. Federer and his previous partners. While respectful of new standards they set together, UNIQLO is not a sports company. UNIQLO describes itself as a life company that creates LifeWear, thoughtful everyday apparel with a practical sense of beauty, and constantly improved through craftsmanship and technology. With today’s announcement, LifeWear has a new champion.

Design

Roger Federer’s game wear for Wimbledon 2018 was designed at the UNIQLO Paris R&D Center, led by Artistic Director Christophe Lemaire. Instead of the classic polo shirt or crewneck style collar, UNIQLO reflected Roger Federer’s preference for a short stand-up collar to emphasize a more sophisticated look both on and off court. The design of the shirt and shorts is accented by a burgundy color line - incorporated at the edge of the sleeves and the front panel of the shirt, and down the sides of the shorts - to highlight the company's corporate color, especially at the launch of the partnership.

Highly Functional Dry EX Material Trusted by Top Athletes

Jointly developed by UNIQLO and Toray Industries, Dry EX features a special arched structure that dries faster than ordinary dry function material, preventing the steamy and sticky feeling due to perspiration and keeping a comfortable feel during play. The raised structure is well suited to the strenuous movements of tennis. Highly breathable mesh has been used in areas that accumulate sweat, helping to avoid overheating and allowing the athletes to be at their very best during competition.

The UNIQLO Global Brand Ambassador Program

UNIQLO partners with world-leading people to promote its brand and LifeWear globally. Reflecting core UNIQLO values, Global Brand Ambassadors embrace challenge in pursuit of the highest possible achievement. They are universally admired for their integrity and character, and for the optimism, respect and humility they demonstrate to all.

UNIQLO combines the expert professional insight of its Global Brand Ambassadors with its most advanced proprietary technologies, creating apparel that supports human performance at the highest level, while also bringing greater comfort and functionality to the everyday lives of its customers. In addition, UNIQLO works with its brand ambassadors to promote community engagement and development initiatives around the world.

In addition to Roger Federer, the UNIQLO Global Brand Ambassadors today are Kei Nishikori (Tennis), Shingo Kunieda and Gordon Reid MBE (Wheelchair Tennis) and Adam Scott (Golf).

 
June 26, 2018
 
Roger announced today that he will join Belinda Bencic at the Hopman Cup in 2019 to represent Switzerland. 

June 25, 2018 -- Halle, Germany

Roger fell just short of winning his 99th title in Halley at the Gerry Weber Open. Coming up against young Croatian, Borna Coric, the final went to 3 sets as Federer's 20-match win streak came to a halt 7-6(6), 3-6, 6-2.

The 36-year old Swiss Star is two match wins away from tying Jimmy Connors' career record of 174 grass court match wins.

Rafael Nadal will overtake the number one ranking this week.

June 19, 2018 -- Halle, Germany Roger extended his grass court win streak today in his first match at the Halle Open. He needed just 71 minutes to extend his grass court win streak to 17 matches. He beat Aljaz Bedene 6-3, 6-4 and only dropped 8 points on his serve. "I played a solid first set once I figured out how to break him," said Roger. "In the second I was able to hold all of my serves. For a first round and without much play on this court, it was fine. I'm very happy."
June 18, 2018 -- Stuttgart, Germany Roger solidified his number 1 ranking on the ATP Tour after reaching the Mercedes Cup Final against, Milos Raonic. Going into the final with that added confidence, Roger took on the big hitting Canadian. With only one break of serve going to Roger throughout the whole match, both players served strong, but Roger maintained the edge. He beat him 6-4, 7-6 (7-3) in the final giving him his 98th Tour title. "I played very well throughout the tournament, it is a great comeback for me. I am so happy to have won," said Roger. "I was hoping to play a couple matches here but I have played four and won them all. The last few have been very good. I hope I keep it up at Halle and Wimbledon. It will give me a boost as well being back at world number one." Roger will be in Halle next week, competing for his 10th title there.