November 16, 2018 -- Stuttgart / Zurich
Just one year after the first appearance of Roger Federer and the new Mercedes-Benz pickup at the Laver Cup, the next round of this successful collaboration continues the journey. The global sports icon and the X-Class come together in Roger Federer’s home country of Switzerland for the latest episode from Mercedes-Benz Vans. Federer has planned a practice day in Zurich but arrives to find that the gates of the tennis courts are locked. So the tennis star spontaneously propels into action with an alternative plan, jumps into the X-Class and goes into "training mode." Roger skillfully maneuverers the pickup through the narrow, winding alleyways and across the city's many bridges in search of the perfect and unorthodox training locations. The duo eventually find themselves in the city centre: Roger discovers obscure training tools such as carpets, bells and sacks of flour while utilizing the X-Class itself.
The clip can be watched here:
Roger Federer and Mercedes-Benz milestones
Roger Federer has partnered with Mercedes-Benz as a global brand ambassador since 2008, and together they have delivered global marketing campaigns for TV, print and social media distribution. Along with the X-Class initiatives, these include a global TV spot for the V-Class, a Chinese TV spot for the M-Class, and the world premiere unveiling of the new model E-Class Estate during the 2016 MercedesCup.
About the Mercedes-Benz X-Class
The new X-Class combines the typical attributes of a pickup with the classic strengths of a Mercedes: reassuring robustness with a modern design, impressive off-road capabilities with dynamic performance and safety, and intelligently conceived functionality with stylish comfort. The new X-Class has a comfort suspension consisting of a ladder-type frame, a multi-link rear suspension with a rigid section, independent front suspension and coil springs at both axles. On this platform it is available in different equipment lines and drive variants, with the widest choice of materials and colors in this segment and with an extensive range of individualizing accessories developed by Mercedes-Benz. The X-Class is attractively priced in the segment from €37,294 (incl. 19 percent VAT in Germany).