December 13, 2017

Lindt & Sprüngli is very pleased to announce the extension of its partnership with Roger Federer, the 19–time Grand Slam Champion and most successful tennis player of all times. Roger is respected and admired around the world for his outstanding sporting achievements and his likable demeanor. He perfectly embodies Swissness, premium quality, passion and skill – values that Lindt & Sprüngli stands for as a traditional Swiss company. The global popularity of Roger has made him the perfect brand ambassador for Lindt since 2009. 

“We are very proud to once again extend the successful partnership with our brand ambassador Roger Federer. In this very extraordinary year for him, he has shown his ability to write sport history with unwavering maximum effort and a great degree of passion. Lindt and Roger Federer both stand for the highest Swiss quality,” says Ernst Tanner, Executive Chairman of the Board of Directors of Lindt & Sprüngli.

“I grew up with Lindt products so, as a Swiss and an enthusiastic fan of chocolate, I associate the close partnership with Lindt with wonderful childhood memories. As I travel around the world, people are always asking me about Lindt and I am very proud to be part of the Lindt family,” said Roger.

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November 18, 2017 -- London, England Roger's impressive 2017 season wrapped up on Saturday in the semifinals of the Nitto ATP World Tour Finals. Despite the 3 set loss to David Goffin, Roger remained positive when reflecting about the past year. “I'm actually very relieved that I was able to finish strong. It shows that things are in the past now. It's good to know that I can bounce back, you know, and get my confidence back. So considering how last year went, this year was perfect.” Goffin was able to out maneuver the Swiss with his strong defensive counter punching play. He battled to beat Roger 2-6, 6-3, 6-4. Roger simply stated the better returner won over the better server. “It’s been an amazing year for me. I’ve been so happy that I was playing at this level from the beginning till basically the end, till today. So it's been great. Really enjoyed myself in the process,” said Roger. “Looking ahead, look, clearly the buildup is not going to be six months like it was last time around, it's not going to be six weeks of tennis. It's just going to be two, three weeks. It's going to be short. But I did that 15 years previously, so I know how to handle the buildup.”

November 16, 2017 -- London, England

Roger solidified his dominance today in the Nitto ATP Finals as he swept his 3rd match in the Boris Becker Group. Facing Marin Cilic, Roger remained dominant and wowed the crowd with his aggressive play clinching the match 6-7(5), 6-4, 6-1. He even nailed an 100 MPH forehand return proving how confident he is playing this week.

“I played very well so really happy to be playing at this level right now,” Roger said. “It wasn't easy. I mean, look, it's a fast court. It's indoors. We've seen it now: when you miss a few too many opportunities, you can really pay the price at this tournament. So we've seen some swings of momentum in a lot of the matches this week."

November 14, 2017 – London, England

Roger solidified his spot in the Nitto ATP Finals after battling against Alexander Zverev. The Swiss was able to hang tight and dictate points as he moved the young German player around the court. He felt more confident reading his forehand compared to when they last met in Montreal. After two close sets, Roger dominated the 3rd to earn his spot into the semifinals 7-6 (6), 5-7, 6-1.

This will be his 14th appearance in the ATP Final semifinals. Roger has collected 12 consecutive wins which includes seven indoor victories.

“I'm extremely happy. It's been a tough group so to be there in two matches is great,” Federer said. “But today was difficult. Still early days in the tournament. It was nice to be able to show maybe that quality of mine, that I can dig out these matches, these points time and time again, stay mentally tough. In the third I started to play better. It was a tough match from the beginning till the end.”